Public Relations (PR)

Digital Public Relations (PR) – to understand digital PR, it is essential to gain some light on what public relations is all about.

First of all, what is a relation?

A way of connecting one entity to another through different media, by thought, speech, or action.  In this way, connecting to a group of people is defined as public relations.  A good public relation is a basic need for trading, transactions, or other commercial activities.  The concept of public relations plays a significant role in connecting people in a marketplace of different industries.  A positive relationship in the name of trust or goodwill between buyers, sellers, brokers, and agents is to be maintained so that credible transactions like buying and selling takes place so that the market participants gain profits. 

Traditional PR

During the yester years with lack of technological advancement, the way of connecting and engaging with businessmen was analogous or offline without the use of digital technology, where numerous publications and advertisements on newspapers, in-person meetings and conferences, or trade fairs in convention centers were conducted for commercial purposes.

Digital PR

Today, people are equipped and connected through technologies of telecommunications through satellites by means of broadcasting, telecasting, and internet browsing.  This digital connection can be used effectively for public relations.  Hence, the incidence of digital public relations, popularly known as Digital PR.

Digital Marketing

Digital PR involves engagement with the public, communicating genuine ideologies of brands through the digital media.  This enhances the quality of the market created by online promotions of the brands by ways of Search Engine Optimization (SEO), Social Media Marketing (SMM), Email Marketing, and other digital marketing techniques.  Hence, digital PR and digital marketing goes hand in hand in creating and developing a brand awareness or brand popularity or branding.

Digital PR or Digital Marketing?

It’s Digital PR AND Digital Marketing…

Thus, the impact of digital PR on digital marketing is pragmatic.  Digital PR is a value addition to digital marketing.  As a result, the brands experience skyrocketing growth in their business endeavors.  Communication with the public through digital PR and online marketing should be done and maintained consistently for brands to exist and grow in the longer run, creating great and powerful legacies, to stand out from the competition.

Author

Srilakshmi K, MSc

Co-Founder & CEO, Iconxt Interactive