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Data Analytics

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Data analysis is applicable in almost all attributes of society in general and businesses in particular across industries.  Wherever data is involved, analyses play a significant role in decision making not only in business, but in various aspects of life on earth.  Data is analyzed to get logical reasons for taking decisions in various situations.

For instances,

A market is analyzed using the data collected on market surveys conducted to launch a product based on the results of the analyses, to gain profit.

A deal is analyzed based on the data like terms, conditions, offers, and benefits of the business deal, to assess its success.

A life situation is analyzed based on the data of the people involved and their attributes like age, health, profession, and income, to improve the quality of life/lifestyle.

A disease is analyzed based on its data of symptoms, conditions, duration of time, severity, intensity, contagiousness, and the like for diagnoses and treatment.

so on and so forth…

 

The Role of Analytics in Digital Marketing

Data analysis has a vital function in Digital Marketing.  Digital Marketing revolves around the statistics of online traffic or engagement by the internet users for a particular website of a business. 

Initially, a website is developed for a business entity showcasing its brand, creating an online identity.  This cyber visibility is spread across the world-wide internet web.  The advertising of this digital footprint of the company in the virtual marketplace, popularly known as Digital Marketing, is essential for building a brand acknowledgement.  Subsequently, advanced e-marketing techniques might be used to develop a brand value for the corporation.

 

Internet Market Data

The virtual market statistics includes following attributes measured in numbers.

  • Traffic – views, visitors, likes, comments, shares, reposts, etc.
  • Insights – posts, words, likes, comments, subscribers, tags, categories, etc.
  • Subscribers – Total subscribers, medium-specific subscribers, and E-mail subscribers, subscribers list, subscribers count through different social media channels, Email engagements like opens and clicks, etc.
  • Ads – Ads served, revenue, earnings, etc. (if the medium is monetized)

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Traffic count might be increased by methods of online marketing, namely,

  • Search Engine Optimization (SEO)
  • Social Media Marketing (SMM)
  • Content Marketing
  • Email Marketing

so forth…

 

SEO is done using relevant keywords in the meta description of the webpage or in the content of the website.

 

SMM is done through sharing the website address in various social media platforms like Facebook, Instagram, Twitter, or YouTube. 

There are two different internet marketing types namely,

B2B – Business to Business

B2C – Business to Customers

Brands are promoted to their relevant audiences through their respective audience types, B2B and/or B2C. 

B2B – These channels are used to market businesses to businesses, which is marketing a brand to an audience comprising of business entities just like the company promoted so the brand gets business from them.  Some of the B2B social media channels include LinkedIn or any Commercial Group Websites.

B2C – These channels are used to market businesses to customers, which is marketing a brand to an audience comprising of consumers so the brand gets business from them.  Some of the B2C social media platforms include Facebook, Instagram, Twitter, YouTube, etc.

 

Content Marketing

Effective or Impactful content including descriptions, infographics, images, or videos of brand features is published and advertised across various avenues of social media.  The reach of the brand is enhanced by posting quality and organic content across different media vehicles.

 

Email Marketing

Brand characteristics are promoted by sending quality content of the brand features or attributes to relevant audience through email.

The above techniques of digital marketing involve CONTENT! …and content is DATA!

 

The Impact of Analytics in Digital Marketing

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Now, it’s unambiguous that this content needs to be analyzed based on the onscreen performance of the brand.  Content can be modified every now and then to enhance the trademark value of the brand to make it stride in the kaizening information superhighway.  Hence, the BRAND VALUE APPRECIATION!

 

Author

Srilakshmi K, MSc

Co-Founder & CEO, Iconxt Interactive

Iconxt Interactive